REC Roma: The Rental Equipment Cine TV House You Need to Know About

The Origins of REC Roma

Founded in 1975 by Francesco Avenia, Umberto Tiraterra, and Fabrizio Gallo, REC Roma started as a small rental house in a modest apartment on Via Tronto, 20. Over the years, the company expanded, moving first to Via Pettinengo, 12, and finally settling in its current location at Via Giuseppe Mirri, 40, 42, and 24. This growth reflects not only the company’s success but also its dedication to serving the movie, theatre, and television industries with top-tier rental equipment.

What Does REC Roma Offer?

REC Roma is known for providing a comprehensive range of rental equipment. Whether you’re a production company or a professional in cinematography, you can rely on REC Roma for high-quality tools. Here’s a glimpse of what they offer:

• Digital Cameras: From the latest models to reliable classics, REC Roma’s digital cameras are suited for any production needs.
• Lenses: They boast an impressive catalog of cine lenses, including series like ARRI Signature Zooms and Primes, Angénieux Optimo Zooms, Cooke S7/i, Panchro, and Anamorphic lenses, ARRI/ZEISS Master Prime, and Hawk V-Lite.  All accessible via their profile on the Cinelenses website and app. On our page you'll find technical details of all series right down to films and reels that have been shot with them. Check it out!

• Accessories: To complement their cameras and lenses, REC Roma provides all necessary accessories, ensuring seamless production experiences.
• Underwater Systems: For projects that require underwater filming, REC Roma has you covered with specialized systems.
• Lighting and Grip Equipment: Lighting is crucial in filmmaking, and REC Roma’s investment in lighting and grip equipment makes them a go-to resource for professional lighting setups.

Why Choose REC Roma?

What sets REC Roma apart from other rental houses is not just the quality of their equipment, but the relationships they build with their clients. For nearly 50 years, REC Roma has prioritized human connection, believing that trust and strong partnerships are the foundation of their success. This commitment to customer satisfaction has made them a leader in the rental equipment industry.

A Full-Service Company

In 2019, REC Roma completed a significant investment in their lighting and grip equipment, along with the expansion of their warehouse. This growth has solidified their position as a full-service company, capable of meeting all the needs of their clients from start to finish. Whether it’s for a major motion picture, a television show, or a theatre production, REC Roma has the resources to support every aspect of the shoot. 

If you want to know more about them, visit their website and social networks. Thank you for trusting us in CineLenses and for continuing with us for another year.